30 years of global wine leadership across private and public companies

Held C-suite roles, developing and leading global wine brands and driving strategic planning and market expansion

Principal, Strategy at Activequity (2025–present), a specialist firm in the premium wine sector

Chief Commercial Officer, Finca Decero (2007–2024), including 12 years under Wine Diamonds contract, with board participation throughout

Taken a start-up to become a world-class wine estate, achieving multiple Wine Spectator Top 100 recognitions

Conceived, created, and commercialised two world-first wine concepts

Advised founders and investors

Stellar reputation for strategic clarity, commercial judgement, and trusted industry relationships